Collaborations

Naomi Osaka named global ambassador for Tag Heuer


21 01 2021

Swiss luxury watch brand Tag Heuer has tapped Japanese tennis champion Naomi Osaka as a global ambassador.

The Grand Slam winner, named an ambassador for Louis Vuitton earlier this month, took to Instagram to share the campaign imagery, captioned 'Happy to say I am now a brand ambassador for @tagheuer. You may know this but one of Tag Heuer's phrases that I remember being inspired by for the longest is, "Don’t crack under pressure". I’ve managed to convince myself that if I repeat that phrase in my head a lot during my matches and in high pressure situations everything will work out fine lol'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.